For this project I was involved in the creation of a global experience for existing and prospective T. Rowe Price clients. I worked with stakeholders across the US, EMEA, APAC to come to a solution that fit the needs and accessibility considerations of a global investment company.
A Global Enterprise site for T. Rowe Price
Client
T. Rowe Price
Experience Architect
2023
Role
Year
For this project I was involved in the creation of a global experience for existing and prospective T. Rowe Price clients. I worked with stakeholders across the US, EMEA, APAC to come to a solution that fit the needs and accessibility considerations of a global investment company.
A Global Enterprise site for T. Rowe Price
Experience Architect
Role
Avast
Year
2022
Client
For this project I was involved in the creation of a global experience for existing and prospective T. Rowe Price clients. I worked with stakeholders across the US, EMEA, APAC to come to a solution that fit the needs and accessibility considerations of a global investment company.
A Global Enterprise site for T. Rowe Price
Client
Avast
Experience Architect
2022
Role
Year
In 2023 we launched a new 'Enterprise site' under a refreshed brand. This included a more dominating visual and verbal design language that responded to T. Rowe Price's (TRP) market position. I worked as part of the TRP account for eighteen months however this particular project was the pinnacle of the work, harnessing the design system we created, Beacon, alongside a thorough experience overhaul to meet a tight deadline. As UX, UI and strategy teams we worked quickly, iteratively and with contribution from a wide range of stakeholders across the business and from different continents.
Intro
I helped to deliver the strategy of a global voice, a basis to which the rest of the TRP has followed suit to create a more seamless experience for existing and prospective clients.
Goals
I used data collected by Alpha on different TRP audience types to plot and analyse the journeys of these different audiences as they engaged with TRP\s digital estate. This could be anything from someone arriving on the site for the first time, fund selectors looking at TRP's offerings, through to existing clients going on the site to read some of the latest insight articles from fund managers.
Research
Workshops were conducted with different stakeholders across regions to arrive at an experience and visual design solution that suited the needs of their clients. Accessibility, language, tone of voice and imagery were large considerations when arriving at a solution that serves different regions. The Investor 360 insights page comprises of content pieces written by fund managers from each region so that prospective and existing clients can read articles relevant to their own stock markets.
The About Us page includes facts about the history of the TRP. I worked with the historian to collect the relevant content and made sure it covered some global moments of significance in the company's history. Using tools like Miro I was able to conduct workshops with people around the world and allow them to co-design and vote on aspects of the user journey and designs in order to make sure all voices were taken into account in the creation of a global Enterprise site.
Workshop
I worked with different TRP teams as an extension to their own teams. I was tasked with conducting workshops with stakeholders from EMEA, APAC and the US, as well as working with teams on-site in TRP's London office as a respected challenger to the organisation, tasked with raising the company's experience and design maturity. I represented TRP, from compliance training to being a trusted advisor through conducting user research as well as producing copy for their new digital global enterprise experience.
One-Team philosophy
The Enterprise site comprises of three pages, a Home, an Insights and an About us experience. One of my primary tasks was to research, design and manage the content for the About TRP page. This involved working closely with the company's historian, a copy writer and stakeholders across EMEA, APAC and the US in order to arrive at a single page that fit the needs of different audience types and stakeholders worldwide.
Product Development
Since the Enterprise site was released in Autumn 2023 there have been positive improvements to T.Rowe Price's online engagement.
Average daily traffic to homepage is 23% higher than pre-launch traffic (~20,000 visits/day) and has a 9.7% lower bounce rate than prelaunch.
Business Unit (BU) conversion rate is 3% higher than pre-launch
Average daily visits (~2,450) to the 'About Us' page have been increasing since launch; organic traffic also on the rise. Visits to this page continue to convert strongly with 50% going through to a BU page and 38% logging in.
Investor 360 daily average visits remains steady (~100 visits) with social marketing as its highest traffic driver (46%), followed by Direct (27%) and Organic Search (15%).
Metrics
In 2023 we launched a new 'Enterprise site' under a refreshed brand. This included a more dominating visual and verbal design language that responded to T.Rowe Price's (TRP) market position. I worked as part of the TRP account for eighteen months however this particular project was the pinnacle of the work, harnessing the design system we created, Beacon, alongside a thorough experience overhaul to meet a tight deadline. As UX, UI and strategy teams we worked quickly, iteratively and with contribution from a wide range of stakeholders across the business and from different continents.
Intro
I helped to deliver the strategy of a global voice, a basis to which the rest of the TRP has followed suit to create a more seamless experience for existing and prospective clients.
Goals
In 2023 we launched a new 'Enterprise site' under a refreshed brand. This included a more dominating visual and verbal design language that responded to T.Rowe Price's (TRP) market position. I worked as part of the TRP account for eighteen months however this particular project was the pinnacle of the work, harnessing the design system we created, Beacon, alongside a thorough experience overhaul to meet a tight deadline. As UX, UI and strategy teams we worked quickly, iteratively and with contribution from a wide range of stakeholders across the business and from different continents.
Intro
I helped to deliver the strategy of a global voice, a basis to which the rest of the TRP has followed suit to create a more seamless experience for existing and prospective clients.
Goals
I used data collected by Alpha on different TRP audience types to plot and analyse the journeys of these different audiences as they engaged with TRP's digital estate. This could be anything from someone arriving on the site for the first time, fund selectors looking at TRP's offerings, through to existing clients going on the site to read some of the latest insight articles from fund managers.
I used data collected by Alpha on different TRP audience types to plot and analyse the journeys of these different audiences as they engaged with TRP\s digital estate. This could be anything from someone arriving on the site for the first time, fund selectors looking at TRP's offerings, through to existing clients going on the site to read some of the latest insight articles from fund managers.
I used data collected by Alpha on different TRP audience types to plot and analyse the journeys of these different audiences as they engaged with TRP\s digital estate. This could be anything from someone arriving on the site for the first time, fund selectors looking at TRP's offerings, through to existing clients going on the site to read some of the latest insight articles from fund managers.
Research
I used data collected by Alpha on different TRP audience types to plot and analyse the journeys of these different audiences as they engaged with TRP\s digital estate. This could be anything from someone arriving on the site for the first time, fund selectors looking at TRP's offerings, through to existing clients going on the site to read some of the latest insight articles from fund managers.
Research
Workshops were conducted with different stakeholders across regions to arrive at an experience and visual design solution that suited the needs of their clients. Accessibility, language, tone of voice and imagery were large considerations when arriving at a solution that serves different regions. The Investor 360 insights page comprises of content pieces written by fund managers from each region so that prospective and existing clients can read articles relevant to their own stock markets.
The About Us page includes facts about the history of the TRP. I worked with the historian to collect the relevant content and made sure it covered some global moments of significance in the company's history. Using tools like Miro I was able to conduct workshops with people around the world and allow them to co-design and vote on aspects of the user journey and designs in order to make sure all voices were taken into account in the creation of a global Enterprise site.
Workshop
Workshops were conducted with different stakeholders across regions to arrive at an experience and visual design solution that suited the needs of their clients. Accessibility, language, tone of voice and imagery were large considerations when arriving at a solution that serves different regions. The Investor 360 insights page comprises of content pieces written by fund managers from each region so that prospective and existing clients can read articles relevant to their own stock markets.
The About Us page includes facts about the history of the TRP. I worked with the historian to collect the relevant content and made sure it covered some global moments of significance in the company's history. Using tools like Miro I was able to conduct workshops with people around the world and allow them to co-design and vote on aspects of the user journey and designs in order to make sure all voices were taken into account in the creation of a global Enterprise site.
Workshop
I worked with different TRP teams as an extension to their own teams. I was tasked with conducting workshops with stakeholders from EMEA, APAC and the US, as well as working with teams on-site in TRP's London office as a respected challenger to the organisation, tasked with raising the company's experience and design maturity. I represented TRP, from compliance training to being a trusted advisor through conducting user research as well as producing copy for their new digital global enterprise experience.
One-Team philosophy
I worked with different TRP teams as an extension to their own teams. I was tasked with conducting workshops with stakeholders from EMEA, APAC and the US, as well as working with teams on-site in TRP's London office as a respected challenger to the organisation, tasked with raising the company's experience and design maturity. I represented TRP, from compliance training to being a trusted advisor through conducting user research as well as producing copy for their new digital global enterprise experience.
One-Team philosophy
The Enterprise site comprises of three pages, a Home, an Insights and an About us experience. One of my primary tasks was to research, design and manage the content for the About TRP page. This involved working closely with the company's historian, a copy writer and stakeholders across EMEA, APAC and the US in order to arrive at a single page that fit the needs of different audience types and stakeholders worldwide.
Product Development
The Enterprise site comprises of three pages, a Home, an Insights and an About us experience. One of my primary tasks was to research, design and manage the content for the About TRP page. This involved working closely with the company's historian, a copy writer and stakeholders across EMEA, APAC and the US in order to arrive at a single page that fit the needs of different audience types and stakeholders worldwide.
Product Development
Since the Enterprise site was released in Autumn 2023 there have been positive improvements to T.Rowe Price's online engagement.
Average daily traffic to homepage is 23% higher than pre-launch traffic (~20,000 visits/day) and has a 9.7% lower bounce rate than prelaunch.
Business Unit (BU) conversion rate is 3% higher than pre-launch
Average daily visits (~2,450) to the 'About Us' page have been increasing since launch; organic traffic also on the rise. Visits to this page continue to convert strongly with 50% going through to a BU page and 38% logging in.
Investor 360 daily average visits remains steady (~100 visits) with social marketing as its highest traffic driver (46%), followed by Direct (27%) and Organic Search (15%).
Metrics
Since the Enterprise site was released in Autumn 2023 there have been positive improvements to T.Rowe Price's online engagement.
Average daily traffic to homepage is 23% higher than pre-launch traffic (~20,000 visits/day) and has a 9.7% lower bounce rate than prelaunch.
Business Unit (BU) conversion rate is 3% higher than pre-launch
Average daily visits (~2,450) to the 'About Us' page have been increasing since launch; organic traffic also on the rise. Visits to this page continue to convert strongly with 50% going through to a BU page and 38% logging in.
Investor 360 daily average visits remains steady (~100 visits) with social marketing as its highest traffic driver (46%), followed by Direct (27%) and Organic Search (15%).
Metrics
